Search Engine Advertsing - SEA or SEM is the name
Advertising text ads on the search engines belong today in almost every online marketing mix. The high relevance of paid search results in the form of text ads increases the number of clicks and the associated traffic on the website. SEA campaigns are absolutely necessary if products or services are to be marketed quickly.
In contrast to SEO, SEA campaigns can start immediately after setup and approval.
Qualified traffic increases sales and profits.
Google Shopping campaigns are especially relevant for online shops, which can significantly increase sales or profits.
Here are 5 tips* to improve your online advertising campaign on Google:
- Use sitelinks and callouts for special offers, e.g. special offers, free shipping or the like
- Check the deep links: Are really all pages accessible?
- Check the conversion rate of your ad texts: Are really all parameters in the green area and are the ad texts up to date?
- If the specified budget is sufficient, or your campaigns reach the budget limits on delivery.
- Are you satisfied with your positions or are you on positions that don’t really bring you anything, so no traffic? Then you need to optimize your campaigns.
*Further tips are available on request.
Campaigns and conversion optimization in paid traffic campaigns
Online Digital X has over 15 years of experience in search engine marketing (SEA) with the search engines Google (we are Google Ads certified), Bing Ads, Yandex and Baidu.
The market for mobile devices, i.e. smartphones or mobile phones, often dominates the market ahead of desktop PCs.
Devices such as the Samsung Galaxy, Apple iPhone, Google Pixel or the iPad can be ideally promoted with online marketing campaigns targeted at these mobile devices.
SEA as direct response marketing is best suited for sales of your products. With an SEA campaign that is constantly optimized, it is guaranteed that you can increase your sales with optimal budget utilization.
Because SEA campaigns is based on CPC billing, cost per click, your budget is only used when a potential customer clicks on your ad. Impressions, e.g. of your text ad or your telephone number, are free of charge.
Constant optimization and control of the customer account is our daily business. A possible extension of the campaigns by a bid management, which automates intelligent decisions regarding ROI, CUR and competitors, can improve the performance of such campaigns. significantly.
Our remuneration model is very simple: Based on your budget we receive a management fee, which we agree with you individually. Performance-related compensation models are of course also possible. Use of AI bid management system if desired.
The management fee includes account management, optimization, reporting, tracking analysis and consulting.
Agency Online Digital X – Address: Westhafenplatz 1 in 60327 Frankfurt, Germany
Phone: 0049/69/1753-611-90. Jörg Stark
With Google Shopping you can perfectly advertise the products from an online store. Via the Google price comparison in the search box, your product can be integrated (for of fee). Via the Google Shopping tab, your products can be displayed directly in the price comparison (free of charge).
Favorable prices in Google Shopping can be achieved through a CSS compliant integration, which we offer in cooperation with our CSS partners.
Representation from the Merchant Center of a customer, from which the course of changes in Shopping is well recognizable.
Feel free to contact us, or set an appointment.
Google Policy for Third Party
In accordance with Google’s policies, we are committed to working with our customers in these areas:
- Requirement of transparency
- Prohibited practices
- Requirements on the account setup
Here you will find the disclosure document “Working with a third party” in accordance with Google guidelines
If you have any questions, please do not hesitate to contact us, Phone: 0049/69/175361190
Search Engine Marketing with Bing
Microsoft’s search engine is becoming increasingly important. Especially for niche services and products, it pays to run campaigns on the Bing search engine, sometimes with a very high return on investment (ROI).
If you are also interested in advertising your products and services on Bing, let us advise you.
Search engine advertising on Yandex
Especially for our international customers, who also focus on Russia, it is worthwhile to run high-performance campaigns in Russia on the Russian search engine Yandex.
If you are also interested in promoting your products and services on Yandex, let us advise you.
Amazon Product Ads
Similar to the Google Merchant Center, there is the possibility to advertise your products directly on Amazon. We regulate and optimise the daily budget and click prices. You would not have to offer your products for sale via Amazon.
The products are advertised on Amazon on a product and keyword basis.
Your advantage, only the actual click is calculated. The cost-per-click, as well as the daily budget will be agreed with you in advance. Thus the media budget, similar to Google Adwords, can be used optimally.
If you are interested in placing your products in Amazon’s product ads, please contact us.
This product is no longer available. We would be happy to advise you on alternatives.
Download Case Study Search Engine Marketing
Advertising aimed at target groups without wastage
Target group traffic based on CPC
We book CPC and CPM campaigns for you in premium networks that give your online shop the decisive kick for qualified traffic. Through our bookings with direct marketers you have the opportunity to receive significantly more traffic on your website for your advertising expenses. Our network offers unique opportunities that enable our customers to make more profit.
Our bookings in the CPC and CPM area are delivered exclusively on AGOF-certified websites.
Mobile advertising is gaining more and more importance due to the increase of smartphones.
We are able to switch mobile ads to your desired target group quickly and at short notice.
Whether iPhone, iPad or Samsung, your advertising can be placed precisely to your target group.
In some cases, more search queries are already made via mobile devices than via desktop computers.
You have had an app created for your company. But the download numbers are low, only a few reviews are published. Interest is rather low.
We provide the necessary visibility in the download charts.
It does not matter whether it is a free or paid app.
We can push your app to give you download, reviews and visibility.
Our advertising turns your app into a highlight!
- Top Ranking (paid)
- extension of reviews
- Place app as a highlight
Advertising in Apps – Mobile Marketing Strategy
We place targeted ads in apps for Android and iOS smartphones. This allows you to efficiently reach your target group.
The smartphone market continues to grow considerably every year.
With the advertising in an app you reach a new target group or you can use your
are even more interested in your product from a target group that has become aware of you.
Make full use of the potential of mobile advertising!
Agency Online Digital X – Adresse: Westhafenplatz 1 in 60327 Frankfurt, Germany
Phone: 0049/69/1753-611-90 Jörg Stark