Conversions Optimization Marketing Automation - Server Side Tagging

Identify the visitors of your website

  • How does the visitor behave your website, what does he click on, how long does he stay ?
  • Why does he make a request or why doesn’t he make one ?
  • Is it because of your offers, or is it your website?

With our technology we can make the Conversion Funnel visible. Not only that, we bring light into the darkness of the website and see how your visitors navigate.We make visible what others cannot see.

Server Side Tagging (GTM)

Conversion optimization includes increasing the amount of usable data.
Due to the Consent Box and the Tracking Prevention of the current browsers,
we recommend Server Side Tagging, which can be set up and implemented via the Google Tag Manager.

Without Server Side Tagging you have to assume a loss of analyzable data of about 50-60%.
Even if a user agrees to the Consent Box on your website,
i.e. that his marketing and analytical data can be used, this is either completely
prevented by the browser used by the Tracking Prevention or strongly limited in time.

Tracking Prevents are e.g. ITP (Safari), ETP (Firefox) and TP (Edge), 3rd Party Cookie are practically thereby no longer applicable. ETP in strict mode does not allow tracking.

Tracking recommendation

Use the Server Side Tagging in the e.g. Google Cloud and with it our approach and the technological advantage to be better than your competitors:

  • to see more
  • better analyze
  • better understand

what is happening on your website and why.

Other positive effects on your website

  • Faster loading time due to less code
  • Outsourced tracking on an extra server, thus
  • better data impact possible

Outsourcing to a cloud server comes at a cost. Depending on how many tracking instances are necessary,
corresponding costs per month are due. However, the costs are manageable and depend on the traffic that is generated.

Interested or have a question ? Book an appointment with Jörg Stark here

Kind of digital identifiern

One of the most requested questions from our clients are:

How can we identify user in digital advertising and can how can ein recognize them again to push ads on their profile?

Here is a short list of the kinds of identifier

  1. Publisher ID – 1st Part IDs
  2. Vendor IDs – Adrom, Mediamath, Xnadr, Rubicon, Pubmatic. etc.
  3. Shared IDs – Tradedesk ID, Digitrust, ID5, etc.
  4. Account IDs – NetID, Liverramp, Britepool, etc.
  5. Device IDs – IDFA (iOS), AAID (Android), WAID (Windows)


Look-a-like, Profiling, ReTargeting

#displayads #ads #profiling #lookalike #retargeting

We create technically highly demanding campaign setups. This type of campaign complements paid and organic traffic.
By working with one of the world’s largest marketers, we are able to provide small and medium sized companies with display advertising technology at campaign level that would otherwise not be possible.

Especially in the extensive tracking and the special measurability of the campaigns, a real added value for our customers in the high-quality and demanding segment is created here.

The basis is a display campaign around publisher inventory, which is then supplemented with the corresponding campaign types and thus enables the customer to receive high-quality traffic, which is then converted on the respective shop systems and portals.

Highend technology that enables our customers to generate more revenue, profit and reputation.

Marketing Automation


Lead generation, lead segmentation, lead nurturing
We can use ActiveCampaign’s Marketing Automation to enrich your leads.
The lead generation via our media planning runs successfully for you, so we can talk about the lead segmentation:

  • Consumer acceptance
  • Demography
  • Way of making the lead
  • Interactions with your website
  • Analyze and classify

In addition, we can use the lead nurturing to better classify potential customers. For example with establishing connections to social networks like Instagram, Facebook, Twitter, Linked, Xing, etc.
This enrichment of leads allows you to better assess your customers and process them in your sales process.

Other possible marketing automations could be:

  • Website tracking, what make the pot. Leads at all on your site
  • Customized forms, for a better understanding of your customers
  • Goals and conversions, we can help you here
  • Cross-reports, links from other areas of on- and offline marketing
  • Customer life cycle or customer lifetime value – how does your customer develop?
  • Split test – which channels works best for you
  • Lead Verification / Lead Assessment – Get the exact insight in your leads
  • Automation Reports – Get informed automatically via corresponding emails

Request further information from us. Contact: Jörg Stark, Phone: 0049/69-175361190

Nerd Stuff, ask us now!