Conversions Optimization Marketing Automation - Server Side Tagging

Identify the visitors of your website

  • How does the visitor behave your website, what does he click on, how long does he stay ?
  • Why does he make a request or why doesn’t he make one ?
  • Is it because of your offers, or is it your website?

With our technology we can make the Conversion Funnel visible. Not only that, we bring light into the darkness of the website and see how your visitors navigate.We make visible what others cannot see.

Server Side Tagging (GTM)

Conversion optimization includes increasing the amount of usable data.
Due to the Consent Box and the Tracking Prevention of the current browsers,
we recommend Server Side Tagging, which can be set up and implemented via the Google Tag Manager.

Without Server Side Tagging you have to assume a loss of analyzable data of about 50-60%.
Even if a user agrees to the Consent Box on your website,
i.e. that his marketing and analytical data can be used, this is either completely
prevented by the browser used by the Tracking Prevention or strongly limited in time.

Tracking Prevents are e.g. ITP (Safari), ETP (Firefox) and TP (Edge), 3rd Party Cookie are practically thereby no longer applicable. ETP in strict mode does not allow tracking.

Tracking recommendation

Use the Server Side Tagging in the e.g. Google Cloud and with it our approach and the technological advantage to be better than your competitors:

  • to see more
  • better analyze
  • better understand

what is happening on your website and why.

Other positive effects on your website

  • Faster loading time due to less code
  • Outsourced tracking on an extra server, thus
  • better data impact possible

Outsourcing to a cloud server comes at a cost. Depending on how many tracking instances are necessary,
corresponding costs per month are due. However, the costs are manageable and depend on the traffic that is generated.

Interested or have a question ? Book an appointment with Jörg Stark here