Display Advertising – Programmatic Buying – Intelligent customer approach

HTML5 Banner, Real Time Bidding, Programmtic Buying und Header Bidding

With display advertising (Banner), you have the opportunity to create a product or for your company awareness (attention).

About Real Time Bidding (RTB), you can use to work with Online Digital X. Currently hottest technology for banner advertising on the auction mode available We can log campaigns about Programmatic Buying of inventory banner worldwide with our specialty marketers.

Header Bidding is a technique of programmatic advertising, which describes the trading of ads automatically.

Example: Helaba

Programmatic Advertising

Open Market Places (OMP)

  • Real-Time-Bidding, RTB
  • open auction

Private Auction

  • Auction
  • Standardised floor prices
  • Targetings for pre-targeting deals available
  • High flexibility
  • Price advantages in the auction process
  • Ideally suited for Always-on campaigns

Preferred Deals

  • Deal for commitment customers
  • Fix-TKP
  • Targetings for pre-targeting deals available
  • High planning reliability for delivery & target group
  • Scalability through high prioritisation prioritisation

Programmatic Guaranteed (PG)

  • High prioritisation and fixed AI quantity
  • Fixed CPM
  • Fixed targeting preset
  • Secured acceptance of your
  • Programmatic budgets
  • Special formats, homepages,fixed placements

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Example Client: Goodyear

We can talk about the following Exchange Server to retrieve inventory and place your advertising worldwide

real-time-bidding-online-digitalx

No matter which site you want to have your advertising, or you suspect your target audience, advertising can be placed there – at fair prices, target groups, AGOF tested.

Example: Dunlop

5 Tips * for optimal banner campaigns:

  • Create optimal advertising medium, you attach importance to very good design.
  • Pick the sites on the net from where your ads will run. Take professional advice.
  • Let us negotiate with the marketers. Discounts we are happy to pass.
  • Use Geo Targeting and Retargeting to optimally pick up your customers.
  • Review your campaign with an appropriate tool, eg the Econda Site Monitor,

* Additional tips possibilities, please contact us on request.

Target Group More Traffic, geotargeting, retargeting and all the usual forms of advertising, such as HTML5 Banner are possible. We create an accurate media planning – also for the other channels we search marketing, search engine optimization and social media marketing.

Requests are welcome!