Search Engine Optimization
Digital X delivers consistent top Google rankings, measurable results, and exceptional ROI for our clients. As a Frankfurt-based SEO company, we strategically position your website for the search terms that matter most to your business—driving high-quality traffic that converts directly into leads and sales. With years of proven expertise, we’ll maximize your online visibility and help your business thrive.
Search is changing dramatically. Generative Engine Optimization (GEO) is the key to getting listed not just in Google search, but also in ChatGPT, Google Gemini, Perplexity, and other AI platforms.
Do you know what AI is saying about your company? We analyze your visibility across ChatGPT, Perplexity, and Gemini in detail. We reveal which sources are being used and where your competitors are already better positioned. With our GEO strategy, we make sure you’re the answer users receive. Those who act now will turn the risk of technological change into a lasting traffic advantage. Get in touch with us!
Google and modern AI systems evaluate content using the same rigorous criteria: E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Score well here, and you’ll not only rank high on Google but also get cited by ChatGPT and Perplexity as a trusted answer source.
But does AI already recognize you as an expert? We can technically analyze and visualize this visibility within AI models. The following example from our own site shows what such an evaluation looks like:”
AI Overview Digital X
In an initial, complimentary analysis, we review your website or online shop and immediately identify optimization opportunities. These may appear in areas like content, web design, or navigation. After all, first impressions count. This way, we convince both users and search engines of your site’s value. We also optimize your website’s speed, which plays a major role in search engine optimization. Slow sites aren’t just penalized by Google—they also provide a poor experience for your visitors.
What matters for your ranking isn’t the number of backlinks, but their quality. We focus on building a clean, hand-picked link portfolio. This means we identify and remove harmful links that could hold your site back.
In return, we build valuable, thematically relevant recommendations from other websites. This combination of OnPage optimization and a strong OffPage profile signals trust to Google. The result is measurably greater reach and lasting ranking success.
Security is our top priority. We work strictly according to Google’s Webmaster Guidelines. For you, this means no buying dubious link packages and no ‘black-hat’ methods that work short-term but cause long-term damage. We build a natural link profile that withstands future Google updates (like spam updates).
Optimized content is the key to being present in ChatGPT and other AI systems. Through strategically crafted content, you influence how these systems present your company. AI models draw from diverse sources—your website, external content, and their own training data. The answers they generate can be strategically guided through thoughtful content.
The critical factor is that your content must reflect reality and be authentic. Only then do you build long-term trust—with both people and AI systems alike.
The right content with relevant topics and targeted keywords, combined with our SEO expertise, doesn’t just increase your visibility, it boosts your revenue. Our strategy focuses on creating content that provides genuine value to your target audience. Through precise keyword research and strategic topic selection, we ensure your content isn’t just found, but appreciated. This builds trust in your brand while strengthening the factors of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which are becoming increasingly important to Google.
This approach helps you not only rank better, but also establishes your brand as a trusted source. A critical advantage in today’s search engine landscape.
The integrated AI from Google can be operated via this box and is in direct competition with the FAQ snippets that are currently being displayed.
With our expertise, we place you in top positions on page 1 of Google. Through comprehensive SEO analysis, we assess your website’s current status and develop a roadmap to increase visibility and secure top positions in search engines.
According to Google’s official statement on AI content, the author of a text is irrelevant to search engines—as long as the text complies with the Helpful Content Update guidelines. This update, which Google launched in September 2022 even before the AI hype began, focuses on high-quality, unique content with a clear emphasis on user needs and the E-E-A-T model (Experience, Expertise, Authoritativeness, Trustworthiness).
An industry metric for websites that exists across various tool providers, following a universal formula: Visibility = Sum of (Rankings × CTR × Search Volume)
Following shop systems can be supported by us regarding SEO:
For all other systems, we offer an in-depth analysis, which enables us to estimate the potential and draw up an individual proposal for you!
Websites can be anything from a simple online presence to a complex portal. Besides plain-text programming (HTML, PHP, Java Script) we usually support the following content management systems:
For all other Content Management Systems, we offer a detailed analysis and prepare an individual proposal for you!
So far we have been able to optimize every common system for search engines. Don’t hesitate to contact us for your free SEO request! Search Engine Optimization
A very long time, it was the common focus of SEO to optimize keywords for top positions. This was supposed to bring users and traffic on your website. The results contributed to the image of the website owners and were a good reward for the SEO service provider. The search as well as the SERPs have been changing extremely the previous months.
It is not enough to obtain good keyword rankings, search has become highly personalized and thus it depends on the individual interests which websites are shown to the user in a particular sequence.
If somebody, who apparently is keen on old-timers, is searching for “Mustang”, the top positions for this person will mainly contain results with old Ford Mustangs. Somebody who has a thing for horses, will probably be shown search results of Mustang horses. That means the keyword rankings are still important but in the end the keyword spreading counts – that is the visibility of all keywords allocated over the first three pages, which contribute to the visibility of the overall website.
That means the cumulated visibility wins!
We have the knowledge as well as the experience, to place your website optimally in the search engine index. Initially you’ll get an in-depth analysis of your website for free. Thereby you know what’s your current status and what’s still possible in the future.
An SEO audit shows you how your website is currently performing in terms of search engine marketing. It includes a detailed on-page technical review. The SEO audit covers the following key areas:
In the SEO Audit OffPage section, your backlink structure is explained in detail. We find links that may harm your website, as well as backlinks that are very useful for your website.
It is evaluated in the SEO Audit OffPage:
Book a free analysis of your website.
The rise of smartphones has pushed voice search on the iPhone through Siri.
Contrary to the “OK Google” Search, Siri doesn’t show Google results. Apples voice search utilizes information of smaller search engines and Bing. So it necessary that websites aren’t only optimized for Google but for all other search engines as well. There are several services which help optimizing the voice search for iPhones.
In some cases, the entries are made by the service providers themselves. But that way there’s a lack of quality and thus it is not sufficient just to subscribe to these little search engines once. As with SEO, it is crucial to monitor, optimize and update the business data, otherwise you loose rankings and visibility or even worse – never get found by users. We would be pleased to give you a hand and prepare your business for the future of SEO.
2016 marked the first milestone for AI and SEO. The so called RankBrain enabled search engines to know in advance what’s important and what matters – even before the users themselves know what they’re up to. As an addition to the Hummingbird Update, the search engine number one in Germany is able to record those webpages, which deliver verified knowledge to Google. The advantage is clear: users get the information they need, often before they even search for it.
The advantage is obvious: the users get the information they need, (probably) before they were even asking for it.
“The future of successful Google Rankings is based on websites with keyword-relevant, semantic Hummingbird content, enriched through high-quality information, backlinks and well-balanced linkjuice on every channel possible.”, says Joerg Stark, Owner of Online Digital X Agency, due to the changes in the field of Search Engine Optimization.
Improve your website’s SEO and KPI values with 360-degree videos
In the area of search engine optimization, the 360 degree video has developed into a guarantee of success in just a few months. According to Google, 360-degree videos have significantly higher view-through rates (VTRs). This means that 360-degree videos are watched to the end much more often than conventional clips.
Higher click rates than videos with comparable content can be achieved anyway. The website integration of the videos no longer presents any problems, which in turn has a significant effect on the length of stay of the website visitors and thus ensures better SEO and KPI values. The video game industry will push 360 degree technology even further and make it an indispensable part of the media landscape and viewing habits. For online marketing, 360-degree videos can not only improve SEO, KPI and VTR values, they are also shared more frequently via the social media and thus spread faster. The advantages of 360 degree videos are obvious and excellent results can be achieved with little effort.
Viewers stay on the page because the video is interactive, and it gets shared more often because it’s interesting.
Spectators are involved and become part of the experience or participate in shaping it themselves.
360 becomes unique through different perspectives and stimulates the desire to relive the content.
Google’s Panda and Penguin updates hit sites with bad backlinks hard. If Google flags your link profile and your rankings drop, you fix it fast with us. You get a clean-up, a clear plan, and a proper reconsideration request.
• Clear search intent.
• Strong, helpful content that answers real questions.
• Easy structure so AI and Google understand your page fast.
• Fast loading on mobile and desktop.
• Stable layout without jumps.
• Clean internal linking that guides users.
• High-quality backlinks from trusted sites.
• Strong brand signals and real-world trust.
• Good user engagement and low frustration.
• Consistent technical health (indexing, crawling, metadata).
Core Web Vitals
The so-called Core Web Vitals are important key figures that Google has to consider when evaluating a website.
How quickly the graphics above the fold of a website are loaded from the user’s point of view.
The score shows how stable a web page behaves during layout construction.
According to Wrike, this score is calculated as follows: CLS Score = Impact Fraction * Distance Fraction
The time is measured until a first interaction can be successfully carried out on a web page. The time from a click on a menu item, for example, to the result, i.e. the loading of this menu item, the reaction of the website. Consequently, this also has something to do with the pagespeed.
Here are the first tips for better settings
If you need more information, please feel free to contact us.
On 20.09.2018, a patent from Google (US20180267994) came into effect, which deals with images in the SERPs. The patent relates to contextual disambiguation queries, where a user can directly ask Google to provide them with real-time information about an image they are viewing. Disambiguation is about resolving ambiguities. These also exist in images when a meaning of the image cannot be precisely defined.