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Advertising for Small & Large Online Shops
Our digital marketing strategies fit almost all types of businesses. From startups to well-established companies. When it comes to advertising your online shop, you can rely on our years of experience. We work with shop owners who may be making less than €5,000 in monthly revenue. Before they start working with us.
Established Brands and Online Shops
When we get the chance to really put our tools and know-how to work, we’ve helped shops go from €5,000 a month to strong six-figure sales.
Our strategy hits especially hard with established businesses that already have decent traffic and sales. We’ve built our own tools that plug right into most shop systems, and that helps us keep pushing performance. So when it comes to marketing your online shop, you’re not getting cookie-cutter plans, you’re getting a setup that’s made for you.
Your Online Shop Should Get More Orders and Make More Profit
We specialize in promoting online shops across nearly all major channels. Google, Bing, Facebook, Instagram, and Amazon Shopping.
Thanks to our in-house developments, we can offer our clients extensive solutions to drastically boost their shop’s performance.
That includes not only lower click costs with Google Shopping CSS but, more importantly, methods to increase the conversion rates of your e-commerce setup.
While the idea “more traffic helps more” can work, it can also lead to high waste coverage. That’s why conversion optimization is key to reducing those losses. To promote your online shop, we use multiple marketing channels. Alongside social media and search engine optimization (SEO), we also use search engine advertising (SEA). Every shop has a different audience and different retargeting options.
We’ll figure out what kind of advertising fits your shop best. Sometimes it’s one channel, sometimes it’s the mix that does the trick. There’s no magic formula. What matters is what works for you. Maybe your audience lives on social media. Maybe they respond better to search ads. Either way, we’ll help you build the right setup. SEA, SEO, social, whatever makes sense.
What We Need to Advertise Your Online Shop
Technology, expertise and above all the implementation of the technically necessary processes. We have to check your store system – your social media presence, your previous marketing strategy – and bring it up to date. In doing so, all collaborations, the store operator, the programmer, the web designer and of course we, as a team, as an agency.
We are almost always available and make sure that our technology works well for your store. Our experience and our success speaks for our approach. With us you are not just any ticket number. You will be looked after personally.
However, you must also go this way with us, this can be quite impassable, but in the end, the success for your store, so that your turnover and the profit from it.
It is important that you as our customer accept our expertise. That you go along with the strategy, the way we draw you, even if it seems unreal to you.
If this is not given, it inevitably cannot lead to success. But, we are available for you, you can ask us questions. We expect you to take up new aspects and implement them together with us.
Send us an inquiry via our contact form. After analyzing your store system, we will arrange a meeting with you by phone or zoom. If everything is right, you will receive corresponding quotes from us.
If this in turn is right for you, we can get started immediately.
Success takes time, but sometimes it starts right away, that depends essentially on you as well.
We divide this into four areas.
1. Advertising Costs
Costs incurred by the advertising programmes, e.g. Google, Facebook, Instagram, Amazon, etc. – this is called media budget or media spending. These costs can either be charged directly to the client with the respective advertising programme or invoiced through us.
– The difference lies in the quality of the support.
Since we take over the billing for a large number of clients and thus have a certain volume of media budget, we are assigned our own account managers by Google and Facebook/Instagram, for example, who involve us in betas for the respective accounts and look after them.
If the media budget is with the clients, the volume, i.e. the booking amount, will not be as high as our total media budget across all clients. Therefore, there is no or only a rudimentary support by Google and Co.
2. Management Fee
We receive a management fee for managing, reporting, optimising, your questions, our consulting and many other things. In point 1 Google & Co. are paid.
This is usually static at the beginning and, depending on the area of responsibility, is from approx. 15% of the media budget, whereby we require a minimum booking volume in the media budget here.
– The management fee is due per channel, e.g. for Google, Facebook, Instagram.
Another option is performance-based billing.
Here we agree on billing modalities according to turnover, sales or leads. We usually offer this model after 6 months at the earliest, when we have got to know each other and the client and agency know how the cooperation works.
3. Artificial Intelligence / Bid Management / Conversion Optimisation
Three further topics that can take your shop into unimagined dimensions. Sensitive systems that can work almost perfectly in coordination with each other and therefore have to be paid for.
4. Search Engine Optimisation
Here we have proven models that are oriented towards the products / topics to be optimised. We will be happy to discuss the duration and billing with you individually, after analysing your situation.
Small and medium-sized companies in particular are already using predictive analytics.
In particular, they use this technology to implement customer-oriented marketing measures, e.g. advertisements for specific customer types.
Predictive analytics is based on mathematical methods that look at historical data to predict future events based on models generated in advance. This makes it possible to trigger certain actions and actions. For example, such methods can be used to control the selection of available payment methods for specific customer types in real time in order to reduce the risk of payment defaults.