Content Marketing von Online Digital X

Content Marketing

High quality content is necessary

Good content isn’t a nice-to-have. It’s a must. Every website needs content that gives real value. If the writing is shallow or rushed, users will leave quickly. The bounce rate goes up and search engines will notice that.

So here’s the rule.

Content should always be written for people first. With a clear structure, useful information, and a real focus on the audience. Not for Google or for Bing. For real people, like your customers or your visitors.

And here’s where it gets tricky: Search engines still need to understand the text. So just writing randomly won’t cut it. You need to structure your text in a way that’s easy for every search engine to understand.

Content is not just text

But content isn’t just about text. Today, content creation also includes images, videos, or podcasts. Anything that helps your user matters.

Artificial intelligence and LLMs like ChatGPT or Claude can be a great help in creating content.

But you should be careful here, too.

How to improve AI-generated text

Text written by artificial intelligence can be a great starting point. It saves time and often gives you a solid draft. But here’s the key: Don’t just copy and paste it as it is.

AI content often feels too neutral. What it usually lacks is personality and that’s exactly what makes content work.

So, it always needs editing. The tone should match your audience. The text should feel human — like it was written by someone who actually knows what they’re talking about. Also, double-check the facts. AI doesn’t pull real-time data. Numbers, examples, and claims should always be verified and maybe even replaced.

It’s also important to cut out repetition. It sneaks in easily and makes the text harder to read. And one more thing: The text needs a goal. What should the reader do? What should stick? Without a clear message, the content falls flat.

Good content doesn’t come from copy & paste. It comes from real editing. That’s when an AI draft becomes something valuable.

Since the Helpful Content Update (HCU)

Since Google’s Helpful Content Update in 2023, one thing is clear: content has to be helpful, unique, and relevant. Just throwing together a few sentences and publishing them doesn’t work anymore. Only those who truly stand out with their content can succeed in the long run.

And Google pays close attention to that. If your content is truly unique and hard to copy, you have a real advantage.

There are many ways to achieve that. And we’ll show you how to do it for your website. As an experienced SEO agency based in Frankfurt, we know exactly what strategy will take your content to the next level.

Helping search engines understand your content

Reading alone isn’t enough. Search engines — whether Google or Bing — also need to understand the meaning behind the text. They need to recognize connections between topics.

That’s where the Knowledge Graph comes in. It needs to be fed properly. So-called “entities” must be filled with context, so Google’s algorithm can actually grasp what the content is about. This involves working with attributes and entity types.

Google already holds several patents to handle these complex relationships.

RankBrain,
Natural Language Processing (NLP),
and Machine Learning

are just a few of the technologies involved.

If you’d like to know how this applies to your content, feel free to reach out to us.

Online Press Information

We ensure your press information is distributed in a modern and effective way.

We create and publish your press releases with SEO in mind, using search engine optimization criteria to make sure your corporate news gets the attention it deserves—and supports your reputation management long term.

It’s never been easier to reach your target audience directly. We develop tailored online PR campaigns that build lasting visibility and public awareness for your brand message.

We know the best channels and methods to place your content where it matters most. Our strategies evolve continuously—we rely on creative ideas and innovative approaches. Your content won’t just be seen. It will make a lasting impression. From concept to execution, we are your reliable partner in online PR. Trust our experience and expertise to help you achieve your communication goals.

Combining SEO and Online Press Releases

Search engines like Google are getting better at recognizing pages with relevant content. Only those who provide consistent, high-quality content will be able to improve and maintain their rankings over time.

We develop a content strategy tailored to your business and products, and distribute targeted press releases to support your online reputation.

This not only strengthens your website’s SEO in a sustainable way—it also increases indirect visibility in search results. Together, we define themes and keywords that will become associated with your brand online.

This directly complements your classic SEO goals. Alongside optimal website visibility, you also gain a strong online reputation.

To boost SEO even further, we recommend booking a dedicated online PR package that supports and enhances your SEO strategy.

We’re happy to advise you in detail on this broad and important topic.

Here are 5 tips for creating effective press releases:*

Be concise: Know exactly what you want to communicate and stick to one main topic.

Think about the reader: How does your product or service improve their life?

Keywords: Avoid using too many synonyms. If you’re targeting the keyword “car,” don’t use words like “automobile” or “motor vehicle” just for stylistic variety—this weakens your SEO.

Simple sentences: Write clearly and directly. Each idea deserves its own sentence.

Use active language: Don’t say “an economical car”—say “a car that saves you money with every kilometer.”

*More tips and tricks are available upon request.

Ask now for SEO Content creation!