Frequently ask questions
We have collected some questions from potential customers here. Often it is such questions that are important when deciding which agency to engage.
The new era of visibility: SEO meets artificial intelligence
Digital transformation is gaining momentum. ChatGPT, Google AI mode, and Perplexity are fundamentally changing how people find information—and how brands become visible. In the future, those who want reach will not only have to rank on Google, but also appear in the responses of AI systems.
SEO remains the foundation. But in the age of large language models (LLMs), link building is taking on a new, central importance—as a key resource from which AI systems draw their content. This “AI link building” is experiencing a real renaissance.
In combination with FAQ structures, clear expertise, and EEAT signals (experience, expertise, authoritativeness, trustworthiness), this creates perfect training data for AI models – and thus higher chances of being present in ChatGPT’s responses or in Google AI mode.
This new form of visibility requires strategy, precision, and a deep understanding of how to specifically influence AI responses.
Traffic via AI chatbots is still manageable – but that will change quickly. Google is already demonstrating its power with AI mode. ChatGPT is countering with Atlas, its own AI browser. But one thing remains clear: Google is still the most important traffic provider – and in many cases delivers the more reliable answers.
We have been active in the market since 2009 – starting out with a clear focus on SEO and SEA, we have now grown into a full-service digital agency for B2B and B2C.
Our spectrum ranges from social media (paid & organic) to content creation, always with the goal of making brands digitally visible and successful.
The Telekom trade fair came much later – we were already there when the digital stage was still smaller. And while they organize events, we live online marketing – every day, with performance DNA.
Our name says it all: Online Digital X – derived directly from our URL. Many call us ODGX for short or simply Digital X – and that suits us just fine.
Since our renaming in 2020 to Online Digital X GmbH & Co. KG, we have been officially bearing this name – and with pride.
In a multilingual store system, each product has its own language. So each language has to be optimized individually. It is important to pay attention to which language is used for which target market.
Products in Spanish language do not make much sense in Germany, but in English language, because many people speak English and may also search in English.
We hear this question very often. First you need a plan, a strategy. Simply bringing things “forward” without a concept makes no sense.
This needs to be discussed. Once the final is reached, the strategy can be determined. The competitors are also important. Analyses, CMS, OffPage, Content etc. are crucial points.
In principle, we can optimize any online store, e.g. also Shopify and Oxid, and thus significantly increase visibility.
We have already very successfully made many Shopware 5.x installations fit for SEO and have achieved very good results / sales. There are plugins and own developments that we use to increase visibility, TOP 10 rankings and awareness about SEO.
Yes, of course and even very well. But it is not enough to simply install the Yoast plugin and that’s it. Besides content, products, pictures, bullet points, OffPage and much more is needed to lead a store into the TOP 10 of the rankings.
Good question, next question. No, jokes aside. SEO is not a one-time service.
It should be used permanently. Google’s page 1 is subject to constant change and struggle for the best places. If you want to play a part in this, you will have to use SEO permanently.
Assuming that it is clear on which topics you optimize it is different.
Depending on how the website was created, CMS, programmed, cloud-based and which approval processes are in place in the company, it can take time.
For small and medium sized companies it can be faster than for corporations, because you can intervene more directly on the website. This allows you to place SEO Assests quickly and thus make an impact.
Natural link building is still good. If you are linked to by suppliers or brands that have a good trust, this is always an advantage; the anchor text should then be set correctly for money keywords.
The question is rather what legacy the website has. If there are toxic backlinks that are damaging the website or online shop, then these should be removed to give the website room to breathe.
Natural links are no longer as important as they were a few years ago. You should avoid buying links completely, as this can cause problems later on.