Programmatic Adressable TV
With Addressable TV (ADTV), we now have the opportunity for the first time to play digital advertising with targeting selection (national, regional, target groups) in linear television programming.
And not at the classic high-priced TV conditions, but similar to online marketing conditions!
ADTV combines the reach strength of TV with the targeted control of the online world – including retargeting.
The advertising banners are placed over the linear TV program with little interference when changing channels and achieve an above-average perception!
